The power of “Story” on hormones, happiness, love

My comment to this article: http://www.fastcocreate.com/3027563/the-story-button-in-your-brain-neuroscience-study-sheds-light-on-brand-human-love

Interesting! Reminds me of the concept that a certain type of happiness that has to be built up over time through positive life experiences(So I am assuming these experiences need to be remembered). Also there is the relationships between memory and depression, meaning increase serotonin = better memory + less depression.  It stands to reason that positive memories would also increase base serotonin rate and increase happiness and that positive memories related to a brand are made strong because branding creates a web in memorize tying together multiple things related to that brand with the brand as a symbol. As this symbolism and inter connectivity increases memory power, if the memory is positive, then it would increase happiness.

It’s funny because many people say that happiness is in the present. That if you want to be happy you need to stop focusing on material things, on the past/future. However if memory is strongly linked to hormone levels, and material possessions(or brands, since some brands are not based on physical products) then it seems the past may be more important to happiness. As well this is inline with the idea that goals that are harder to achieve, take time ect, are more meaningful when achieved. So maybe the past is actually more important to happiness EXCEPT for times when a person practices mindfulness, as people who had troubled pasts can basically wipe their emotional slate clean with mindfulness practice.

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